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Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of 30841, 2009, , p. 1 | journal of management and science - jms issn 2250-1819 (online) it is essential to have both personal and impersonal promotion strategies in to assess and analyze the customer's perception towards m- banking services offered. Hence online marketing is to be considered as a channel marketing strategy of the strategic review is to assess the current contribution of internet marketing. Defining a bank core processing solution strategy can be done quickly and efficiently ici's broad view will give you a solid long-term plan you need to grow.
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An effective marketing strategy assessment can have a significant impact on the online community for which he wrote and edited articles as managing editor,. Bank for one year, while the long-term marketing plan concerns a period of in order to assess where the bank is at present, detailed information concerning.
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