Summary seasoned marketer with 11+ years of work experience in core marketing brand and communication, atl, btl, go to market plans, urban rural. Key words: innovation, new market creation, strategy, nano, india type of marketing efforts through, tata sky (satellite regression summary m odel. Comstrat 2008 - tata sky ami kothari palak sood swathi velisetty amikothari10 @jbimsedu [email protected] Tata sky dth (india) offers indian viewers a world-class television viewing tata sky brought about a complete paradigm shift in the market with the launch of .
The case discusses the marketing strategies of tata sky limited (tata sky), india -based direct to home (dth) service provider tata sky was formed as a joint.
Tata sky is a direct broadcast satellite television provider in india, using mpeg-4 digital compression technology, transmitting using insat-4a and gsat-10.
Benefits information above is provided anonymously by current and former tata sky employees, and may include a summary provided by the employer.